Habit formation involves creating new neural associations between cues and routines, and between routines and rewards. In early formation stages, these associations are labile—unstable and relatively easy to disrupt or modify. Repeated practice and consistent contexts gradually stabilize these associations.
In formation, there is no competing habit—no established association to overcome. The person is learning something new. The neural circuits supporting the behavior are being created rather than being modified against existing patterns.
Formation benefits from consistent practice in stable contexts. Repetition strengthens associations; context consistency supports consolidation. New habits can be accelerated through frequent, undisrupted practice. The brain "learns" the behavior efficiently when conditions support consolidated learning.